I design experiences and products, think in systems, and have collaborated with teams small and large for 12 years.
A partner in all aspects of design, I’m excited about insights-driven concepts, CMS platforms, and meticulously crafting work that’s both beautiful and usable.
- ira@ira.design
- CodePen
- NYC/remote
- he/him
Design direction frameworks user flows prototypes strategy
From playing in bands and buying records, I became interested in art and design. I initially learned my craft by obsessively building CMS-driven websites for bands and music companies. With Indaba Music (Splice), I designed and launched a music creator platform of over half a million users, and met Queen Latifah. I then designed templates at Weebly (Square), followed by creating new product features and template frameworks at Squarespace. I’ve since been creating a variety of experiences at design agencies including Cake & Arrow, Digital Kitchen, and AKQA. I'm currently at Apple working on ecom user journeys.
Throughout these experiences I’ve become equally comfortable across a range of design inputs, whether gathering context and strategizing the vision, or sweating the details of well-crafted micro-interactions. I’m also highly collaborative and a strong communicator of design rationale across disciplines. I enjoy working with others in egoless environments that value design and setting the quality bar very high, and aren’t afraid to fail along the way.
I’m proficient at frontend coding, familiar with integrating with APIs, take performance seriously, and build designs appropriately. Creating a partnership with engineering as early as possible is something I strongly believe in. I also built this site, and I’m convinced that MutationObserver has something to do with David Cronenberg.
Kimono my house
- Cats
- #000 Sabbath
- The Verge
- Human behavior
- Compassion
- Fitness
- Design
- Prehistory
- rgb(0 0 0) coffee
- Minimalism
- 1983 boom box
- Documentaries
- Communication
I’m currently in NYC with no plants but have a decent skylight. I enjoy winter and snow, reading about records that were released before I was born, and experimenting with dynamic prototyping because expressions are fun. Innately curious, a user-centric perspective drives my work, and I want to design experiences that are useful, creating long-term impact.